OUR PHILOSOPHY

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Our Story

We've been welcoming our neighbors to Pride for decades. Behind this simple greeting is a firm commitment to provide every Pride customer with prompt, courteous service and outstanding value.

Whether you need fuel fast, a quick lunch or coffee on the go or any of life's little necessities, you'll find them - and a friendly smile - at your neighborhood Pride store.

THE STORY

The Pride story began in 1917 with Robert Bolduc’s grandfather, whose business focused on servicing horses and carriages. The business transitioned to vehicle repairs and fuel sales, with the company's first self-serve station opening in 1976. Six years later in 1982, Pride opened the doors to its first convenience store in Springfield.